Use Google to search the web and now, within apps. Tapping a search result instantly opens a deep link to content in-app
Search “movies” > App deep link > App content
Search “pizza” > App deep link > App content
Search “vintage jewelry” > App deep link > App content
Introducing app indexing by Google
Accomplishments
Grew app clicks by over 4,000%
Achieved 10 million+ impressions daily, 915K+ clicks daily
Featured at Google I/O 2014
Earned top company project in Q4 2013
Earned top UX/Engineering accomplishment of Q4 2013
Led key presentations to Scott Huffman, VP of Engineering
Lead ux for the new “Click to download” ads format