Flow Visualizer

Overview

Many users had difficulties using traditional path analysis tools. For instance, many of these tools don’t sensibly group related visitor paths and pages, and segmentation analysis can be difficult. You’re looking for better ways to visualize and quickly find those insights about how visitors flow through your sites.

Visitors Flow

The Visitors Flow provides a graphical representation of visitors’ flow through the site by traffic source (or any other dimensions) so you can see their journey, as well as where they dropped off. Segments can be users, traffic source, country, browser, many more can be found in the drop down list. The connections between the pages represent the number of visitors who went from one node to another, red connections mean visitors left the site; looping connections mean they navigated to another page in the same node.

Goal Flow

Goal Flow provides a graphical representation for how visitors flow through your goal steps and where they dropped off. Because the goal steps are defined by the site owner, they should reflect the important steps and page groups of interest to the site.

Navigation Flow

This report enables Google Analytics users to divide websites into sections and learn how visitors navigate between those sections. An interesting case would be for e-commerce sites to understand how visitors navigate between search, category, product and cart pages; this would bring an important understanding that could be applied to site navigation structure.

Accomplishments

• Flow Visualizer earned Google three new international patents.

• Google Analytics goes with the flow for visual oomph

• Official Google Blog: Introducing Flow Visualization: visualizing visitor flow